More About Advertising - The Alternative Voice of Advertising ...
WEBMore About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.
Laurence Green: why Pat Fallon is my ad hero
WEBFeb 22, 2017 · Laurence Green is a co-founder of independent London agency 101. The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous - for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates for the …
Some of the ads that made David Abbott special
WEBMay 19, 2014 · First and foremost David is a great advertising writer, a definition substantiated by reams of work spanning four decades, all of which bores the indelible stamp of an intelligent and enquiring mind. His British Volkswagon ads, created at DDB London in the late 60s, lived with the best of that remarkable campaign.
#PrideMatters: challenging stereotypes through media – a …
WEBJul 5, 2018 · How being inquisitive and inspired by the Pride in London movement led one executive to seize an opportunity to help shape this year’s campaign and place community and real people at its heart. Hello, I’m Jon, and two years ago I joined Talon’s International team as a client director. In my time working in the
Columnists - More About Advertising
WEBEmma Hall. Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign.
Neil Dawson: why Volkswagen is a Modern Classic
WEBApr 14, 2015 · Neil Dawson (left), founder of London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on Philips at DDB. If only everything in life was as reliable as the Volkswagen tone of voice.
Jerry Judge - More About Advertising
WEBJerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, …
Ariel’s ‘Dads #ShareTheLoad’ is WARC’s effectiveness awards …
WEBFeb 26, 2018 · Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, 'Dads #ShareTheLoad' by BBDO India for Ariel Matic, Procter & Gamble's premium laundry detergent, built on its previous 'Share the Load' campaign by persuading dads to do
Even after 25 years the people legacy of our upstart agency …
WEBJul 4, 2013 · 25 years ago today five of us announced the start of a new advertising agency with a front page splash in Campaign magazine. We all met up for lunch that day trying to figure what would happen next. We had no idea what lay ahead, failure or success. In addition to me the line-up consisted
WPP axes EssenceMediacom X in fallout from Sky Media loss
WEBSep 3, 2024 · In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to handle conflicting accounts alongside EssenceMediacom. X CEO Clare Chapman is leaving. X’s biggest account was Sky Media, variously estimated at £150m-250m across the UK and parts of Europe. Sky has moved to Publicis Groupe ...