We’re trying to change that with a premium product that we can ... which are both upping their marketing investment in the category in the coming months. Adidas plans to extend the Boost strategy to ...

Nike Stock price movement General business environment for both Nike and adidas based on Q2 2020 results Strategic comparison ... share would likely lead to a change in the market's perspective ...

Since Gulden joined Adidas in 2023, the company has lifted its full-year outlook on several occasions, as part of its strategy to beat and raise expectations. "With this strong quarter ...

Adidas warned Tuesday that steep U.S. tariffs ... says it’s what Trump is 'trying' to do Trump tries to change the script on the economic promises that helped him get elected ...

Among big-name schools that have utilized Adidas hockey jerseys before: Notre Dame, Wisconsin and Michigan. In those cases, the company didn’t really materially change the jerseys. Notre Dame ...

Adidas has completed the majority of planned cuts to its workforce at the German sportswear retailer's headquarters outside ...

Hoeld joined Adidas in 1998 and held various leadership positions across global brands and market for EMEA, including SVP of brand strategy and ... Puma’s CEO change comes just two days after ...

Adidas CEO Bjorn Gulden emphasized China's strategic importance to the company's global expansion. "China remains a crucial market with immense potential," he said during the earnings release ...

This partnership signals not just a change in jerseys, but a strategic transformation for ... many América fans longed for a ...