Nvidia and Microsoft are making history as they reach a $4 trillion market cap, highlighting AI's transformative power and ...

Microsoft has long enjoyed Olympian profit margins, using its monopoly power to maintain prices on its software even in tough times. But now, amid a terrible downturn and rising competition, CEO ...

Paul DeGroot, an analyst at Directions on Microsoft in Kirkland, Wash., doesn’t expect Microsoft to change its global pricing strategy overnight, but does see some changes happening at the local ...

It's no secret I like Microsoft products. But that doesn't mean I think Microsoft is flawless. I would like to see Microsoft improve its consumer pricing, mobile products and self-help support.

So far, my questions have been ignored. I don’t think they should be ignored. I think Microsoft’s Surface Pro pricing strategy should be explained, reconsidered, and ultimately changed.

Xbox 360 group PR manager David Dennis told Edge yesterday that despite Sony's claims that Microsoft is "peddling add-ons", you only need to look at the figures to see who has the right strategy ...

Raising prices and doing away with a per-device version of Windows 10 Enterprise also plays into Microsoft’s strategy, which is, first, to push customers into subscriptions and second, to ...

Microsoft has slashed the price of its Surface RT by some 30 percent, or $150, putting the price of the tablet now at approximately $350, depending on the version. The price cut follows hard on the ...

Of all the news at Microsoft Dynamics' recent Convergence conference, it was, not surprisingly, its proposed cloud strategy that drew the most attention. Yet many questions remain as to exactly how ...