OpenAI Mattel Partnership - Search News

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Mattel, OpenAI and Barbie

TechCrunch on MSN · 1d

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mint on MSN · 14h

Barbie maker Mattel partners with OpenAI to launch AI-powered toys in 2025

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic challenges and operational costs in the toy industry.

Entrepreneur on MSN · 1d

Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys. The toymaker is the company behind popular items,

1d

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

1don MSN

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

1hon MSN

Week in Review: WWDC 2025 recap

Welcome back to Week in Review! We have lots for you this week, including what came out of WWDC 2025; The Browser Company's ...

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