Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Wednesday after more than a year of fan input and voting.

In fact, it’s quite the opposite. Bettman was just as positive about Utah Mammoth owners Ryan and Ashley Smith on Wednesday ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's newest fanbase.

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.