WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re located, the language they’re using, the channels they’re following in the app, and how they’re interacting with the ads they see.

WhatsApp will be showing ads in the Updates tab which is used by 1.5 billion people every day across the globe.

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country, city, language, the Channels they are following, and how they interact with ads they see,