The NFL ending its one shell rule has opened up the floodgates for throwback and alternate helmets to return across the league — and the Cleveland Browns are the latest to join in on the fun. On Wednesday,

The team even decided to hold an unveiling ceremony on the bank of Lake Erie with a big inflatable helmet, sponsored by Dude Wipes (gross). But, of course, the Browns couldn't even make it through that event without a blooper. Someone who appeared to be filming content lost track of where they were standing and fell right into Lake Erie.