Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing to accept it if it means they can keep their Facebook and Instagram accounts under their control.

SEE ALSO: Ray-Ban Meta Glasses can be used to dox strangers via facial recognition, according to Harvard students. Here's how to protect yourself. "We’re testing a new way of detecting celeb-bait scams," wrote Meta in a blog published on Monday.

The Facebook parent company will start using the tech to crack down on scams that use pictures of celebrities to look more legitimate as well as to better assist users who get locked out of their accounts.