Joao Pedro has thrived for Brighton in the Premier League since joining from Watford but the Seagulls face a tall order to keep hold of the Brazilian international

Chelsea are competing with Newcastle United to sign Brighton forward Joao Pedro, according to reports. The 23-year-old is in demand after an impressive season for Brighton, scoring 10 goals and registering six assists in the Premier League.

Chelsea and Newcastle United learned about Joao Pedro's asking price after the Magpies saw an ambitious £50 million ($68m) offer rejected by Brighton. Despite signing Liam Delap from Ipswich, the Blues are still looking for more forwards,