Drake claims UMG valued “corporate greed over the safety and well-being of its artists" by promoting the Grammy-nominated hit.

Drake sued his longtime label on Wednesday, accusing Universal Music Group of defamation for promoting Kendrick Lamar's "Not Like Us," saying the song's false accusation that the Canadian rapper is a pedophile has put him and his family in danger.

The leading hip-hop superstar beef has been cranked up another notch, with Drake suing Universal Music Group for defamation over rival Kendrick Lamar’s diss track “Not Like Us.”