A video appearing to show Astronomer's CEO and his head of HR embracing at a Coldplay concert spread around social media at the speed of sound.

The couple appeared distinctly uncomfortable when they spotted themselves live on the big screen in front of tens of thousands

Several professional sports teams have had some fun with the moment, poking fun at it through posts on social media.

Chris Martin, why does Coldplay have a "kiss cam," anyway? I'm not sure I want to know about what happened between two adults outside Boston.

The company whose CEO is at the centre of a kiss cam story that set the internet alight has issued a denial. But in a bizarre twist, it’s not about the affair he’s suspected of having but a statement where he allegedly apologises to his wife, family and colleagues.

What is a kiss scam? All you need to know, the Kiss Cam has become a beloved, unpredictable part of live sports culture—capturing unscripted moments that fans can't help but cheer (or cringe) at.