Lidl had its most successful Christmas trading period on record, the supermarket chain said, boosted by a rise of a third in party food sales. Revenue rose almost 7% to more than £1bn over the four weeks to Christmas Eve as customers bought 16 million pigs in blankets and a turkey every second.

Lidl’s Christmas sales in Britain have topped £1bn for the time since it launched in 1994, after the German discounter ramped up its assault on the big supermarkets. Revenue in the four weeks leading up to Christmas Eve surpassed the milestone after 2m more customers visited its 970 stores across the country.

The British arm of German retailer Lidl on Thursday reported a 7% rise in sales over the four-week period before Christmas, with demand for holiday staples such as turkey and pigs in blankets pushing its turnover to a record high.

Lidl enjoyed higher revenues in the run-up to Christmas after attracting an additional 2million customers. The discount grocery chain revealed its sales grew by 7 per cent year-on-year in the four weeks ending 24 December to over £1billion, a record for the festive season.

Lidl posts its best UK Christmas to date, with a 7% sales rise driven by budget-friendly champagne and party food.

The British arm of German retailer Lidl on Thursday reported a 7% rise in sales over the four-week period before Christmas.