The Texas Tech Red Raiders unveiled uniforms Thursday that include the signature "Gladiator" logo of Patrick Mahomes. The helmet, logos and numbers of the dark gray look, called "Mahomes Strategy," are displayed in metallic film.

Texas Tech will wear special uniforms featuring former quarterback Patrick Mahomes' "Gladiator" brand logo as part of their partnership with adidas for the team's Nov. 9 game against Colorado. This is one of the first times in college football history that an athlete's personal brand has been represented on an on-field uniform.

Texas Tech released images and a video of the team's new uniforms on Thursday, which feature the gladiator logo of Kansas City Chiefs superstar and former

You certainly don’t need me to tell you that Kansas City Chiefs quarterback Patrick Mahomes is one of the best and most influential athletes alive, but for a moment, humor me. Mahomes signed one of the richest contracts in professional sports history a few years ago,

Texas Tech has a storied football program, but few players have done as much to raise its profile as three-time Super Bowl MVP Patrick Mahomes. And his alma mater has honored him with a special uniform this year.