Having just lost a battle with Elon Musk over how India's satellite spectrum is awarded, Asia's richest man Mukesh Ambani could face a bigger challenge if Musk's Starlink launches services in India and the two go head-to-head on price.

Elon Musk’s Starlink Inc. has logged a win in the fight for India’s satellite broadband market with a government minister saying the spectrum will be allocated, and not auctioned as sought by homegrown billionaires Mukesh Ambani and Sunil Mittal.

Billionaires Elon Musk and Mukesh Ambani are at odds over a crucial decision shaping the future of satellite broadband in India, should satellite spectrum be auctioned or assigned administratively? This debate isn't just a clash between industry giants;