Nielsen Media Research will include in its national ratings shows aired by Univision Communications Inc. starting next week, a move that is expected to better measure the nation’s growing Latino ...

Its Nielsen Media Research division in New York provides audience information to advertisers and their agencies, television stations, broadcast and cable networks, programmers and syndicators.

In a nod to the rapidly changing entertainment landscape, Nielsen Media Research said Wednesday that it would triple the size of its TV ratings sample audience by 2011 to provide more accurate ...

I am Media Forecasting Experts Managing Director, 30 years experience. Nielsen Media Research, which has for decades been the gold standard for valuing spot rates for TV ads, finally is seeing ...

Nielsen NLSN Media Research held a monopoly on TV viewership and ratings numbers for decades, but some high-level executives at media companies have questioned the reliability of their numbers in ...

NEW YORK — Nielsen Media Research has reversed its rule change that allowed NBC to add ratings to “Heroes” in its season premiere from an identical rebroadcast later in the week. The move ...

A glitch in Nielsen Media Research equipment led to lower-than-normal ratings for USA Network for five days last week. By Paul J. Gough, The Associated Press NEW YORK — A glitch in Nielsen Media ...

Audience-tracker Nielsen Media Research has plans to expand its coverage to viewing devices beyond TV. John Dimsdale of Marketplace says the move could mean big changes for the industry.

Nielsen Media Research outlined several steps Wednesday to better reflect the television viewing habits of blacks and Hispanics, including paying families more to measure what they watch.