De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”

L ess than three weeks from now, Gucci creative director Sabato De Sarno was set to make a splash at Milan Fashion Week with his biggest runway show yet. The co-ed production was

MILAN – Gucci revealed on Thursday morning that it was ending its collaboration with creative director Sabato De Sarno. The fall fashion show in Milan on February 25 will be presented by the Gucci design office. The new artistic direction will be announced in due time.