First, it began with the “100 Layers of Nail Polish” video, which was strange but oddly mesmerizing, garnering well over 14 million views. Then other similar videos started following popping up, with ...

A new makeup challenge has swept the Youtube world. It’s called “100 layers.” It’s where women are challenged to coat themselves in 100 layers of beauty products. How it works is Beauty vloggers will ...

Like the pioneering explorers of the world before her, Jenna Marbles — a modern Sir Francis Drake with a YouTube account — seeks answers to the unknown. For instance: What would happen if you ...

A few weeks ago, I spent a grueling hour and sixteen minutes applying 100 layers of Kylie Jenner Lip Kits to my poor, poor lips in honor of the viral 100 Layer Challenge videos that are currently ...

To celebrate 4 million TikTok followers, a candle-maker dipped her hand into 100 layers of wax. Watching the wax layers dry in a bulbous mound over her hand is mesmerizing but also a little icky. In ...

How it works is Beauty vloggers will paint their nails with 100 coats of nail polish, apply 100 layers of foundation and put on 100 layers of liquid lipstick. The girl behind the challenge is Jenna ...