When sleep eludes you, the soft soundscape of an ASMR video might feel like a lifeline—more comforting than any bedside pill. I’ve explored whether this gentle trend is more than just a soothing ...

In one of the longest branded ASMR efforts to date, Reese Canada and Anomaly have produced an 82-minute opus, backed by heavy marketing that includes a commercial takeover of “The Handmaid’s Tale” ...