'A better kind of data center': Oracle launches new Project Jupiter ad campaign

As widespread public skepticism surrounds a growing number of data center projects in New Mexico to support artificial intelligence, Oracle is launching a new ad campaign touting the economic, ...
Campaign Asia

As Oracle sunsets its ad business, what can adtech learn from this?

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...
adexchanger

Oracle To Acquire AddThis, Bulk Up On Audience Data

Oracle has signed an agreement to acquire AddThis, a social bookmarking startup that has since transitioned into a publisher audience platform, for an undisclosed sum. Oracle’s Data Cloud, which ...
Business Insider

Oracle execs share plans about exiting the ad business in leaked audio

Oracle plans to phase out its ad business, with no "catch-all date" for the transition, a top exec said. The division generated $300 million last fiscal year, down from $2 billion in 2022. Oracle ...
ZDNet

Oracle announces in-game ad measurement technology in new CX portfolio update

Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...