The biggest news in the music industry last week was a bit of a damp squib. Universal Music Group and Spotify jointly announced Wednesday (July 22nd) that they’d re-upped their global licensing deal — ...

Lion Music Media Ad is a digital platform operating across music distribution and advertising technology sectors. The company focuses on integrating content delivery, platform-based collaboration, and ...

During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals discussed the process they employ when selecting songs for adverts – and explained how creators can ...

The RIAA's midyear 2024 report shows ad-supported, on-demand streaming revenue — including TikTok and social media — is playing a diminishing role in industry revenues. By Glenn Peoples TikTok creates ...

Music companies are sure about one thing when it comes to YouTube: They wish it would pay more to stream their tunes. But they're far less certain about the reason so few of the video streams… By Ed ...

The total number of listeners on a music platform or network can be dazzling, and as the zeros roll out, brands take note and imagine the possibilities. Here comes the record scratch. If a platform or ...

Instagram remains one of the best ways to build your brand and showcase your personality as a musician. But now that the social media platform boasts 3 billion monthly active users, advertising music ...

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels got into the mix with the ...

For some, music is considered just background, or an expense item on an advertising creative budget. But for others, music can make or break how an ad performs and by extension… determine how brands ...