In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s hyper-competitive landscape, delivering a seamless, tailored customer experience is ...

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council, retail executives estimate that 36% of their employees ...

Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software historically absent from the stack. Salesforce’s ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

Salesforce has introduced 'Headless 360', an API-first architecture that allows AI agents and human users to execute workflows across data, applications and business logic. The release includes over ...

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today unveiled two AI-powered innovations for retailers: Agentforce for Retail and Retail Cloud with Modern POS, helping ...

Last time we took a close look at Hästens, the pandemic was in full swing, and retailers were scrambling (see Stuart's Hästens makes its omni-channel retail bed with Apple and Salesforce). Fortunately ...

Strategic agreement ushers in new era of retail innovation to empower frontline associates and elevate customer engagement “Our new collaboration with Salesforce marks an exciting chapter in retail ...