The Desk on MSN

Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts

The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign ...
Marketing Dive

Marketing’s next target audience? Co-workers

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...
adexchanger

Target Reports Soft Store Sales But Optimistic Ad Revenue

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a ...
Forbes

Targeted Ads Are Getting Creepy, Consumers Say

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...
Reuters

Target's holiday advertising push will only take it so far, investors say

NEW YORK, Dec 24 (Reuters) - In the most competitive holiday season in years, major U.S. retailers Target (TGT.N), opens new tab and Walmart (WMT.N), opens new tab are spending more on ads to reach ...
Search Engine Land

Google Ads demographics: A deep dive into targeting and exclusion

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...