Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase “brain rot” has exploded online, used to describe everything from too much ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

So just what is "brain rot" and how did the term start? ““Brain rot” is a term for the mental decline that can come from overconsumption of low quality or unchallenging online content,” Healthline ...

In today’s hyper-digital, overstimulated world, many people, especially women over 50, are reporting symptoms of mental fog, forgetfulness, and a feeling that their minds just aren’t as sharp as they ...

I open my DMs to an Instagram gallery my younger sister sent me of the zodiac signs as different rats. "Lmao so me," I absentmindedly respond upon deeming my rat acceptable. Our conversations ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...

I was recently sitting with my friend’s 9-year-old son, Guillermo, as he teed up a YouTube video on the TV. I’d wanted to get a kid’s perspective on “brain rot,” Oxford University Press’ 2024 word of ...

The term “brain rot” dates back to Henry David Thoreau’s 1854 book Walden,but in the digital age, it has become Oxford University Press’ 2024 Word of the Year. With people averaging nearly seven hours ...