Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...

A recent Wall Street Journal article reported that "marketing budgets have fallen to 6.4% of companies’ revenue this year from 11% last year, citing an annual CMO Spend Survey by research firm Gartner ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much more serious — and far less frivolous — than its consumer-oriented marketing cousin. B2C ...

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of ...