BIC for Her pens have a thin barrel “designed to fit a women’s hand,” BIC says. The pastel-colored pens also have a diamond engraved barrel for “an elegant and unique feminine style.” (Image: ...

Welcome to Alice Column, in which Alice Laussade writes stories about things on (roughly) the same day of (roughly) every week, making it (roughly) a column. Got an idea for a column? Start your own ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

The world rejoiced when Bic finally unveiled a “Pen for Her” — as Jezebel put it, “Finally, A Pen Ladies Can Use.” But you may not have appreciated just how ...

Here's a lesson in longevity, so take notes. Today, BIC is known for three product categories: stationery, lighters, and razors. But a look back at the company's 70-year history offers a case study in ...