The Olympic medalist and Snow League founder is getting his own Ken doll in celebration of Ken's 65th anniversary.

Campaign includes partnerships with Pinterest and Canva, as well as in-person activations.

Skydance is barely even a company yet, and it's already got its sights on spinning up a 'Barbie' sequel. Now that it’s got Warner Bros.’ catalog to play with, one of Skydance’s first plans is to get ...

White joins a club that includes LeBron James and Lenny Kravitz.

Mattel honors tennis legend Serena Williams with a new Barbie Signature doll featuring her 2005 Australian Open look.

Las Vegas is already familiar territory for Mattel's experiential ambitions. The company opened the Malibu Barbie Cafe and roller rink at AREA15 in a 2025 pop-up partnership with Bucket Listers, ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel ...

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Despite the overarching message of the Barbie movie, Barbie herself has faced protracted criticism over the years for the doll’s effects on the self-image of young girls. Barbie hasn’t been evolving ...

Kitty Black Perkins, a Spartanburg native who designed the first Black Barbie in 1980, is being celebrated for her ...

Thanks to the hype around Greta Gerwig’s blockbuster film Barbie, fashion shifted to an all-pink-everything approach: Margot Robbie then almost exclusively wore the bubblegum shade on her press tour, ...