We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series.

NBC Sports has found its basketball equivalent to Carrie Underwood. The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which will ...

After making investments and upgrades to Value City Arena, Ohio State athletic director Ross Bjork is hoping fans will have a ...

Common sits down to talk about creating the new track for the NBA on Prime, "Victory." He opens up about his work with the ...

The most prolific musician in this respect is the rapper Drake, who has referenced Allen Iverson and Kyrie Irving amongst others. In North America, basketball is more than just a sport: For many, it’s ...

Those may be some of the catchy lyrics Hurricane Chris sings on the hit track “POPPIN’ MY S***” (off Bieber’s “SWAG II” album ...

The LSU Tiger tells PEOPLE about her Valentine's Day drop 'Flau&B,' what it says about her "versatility" and her favorite piece of advice from Lil Wayne Brenton Blanchet is an Associate Editor on ...