Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

National recognition highlights ADSQUIRE's leadership in legal PPC, paid search innovation, and growth-driven marketing for law firms ...

Ad platform interfaces pummel PPC advertisers with recommendations. Reps present decks on best practices. Articles proliferate across the web proclaim the ideal approach to build the perfect campaign.

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

1. Direct your law firm’s ads to a landing page; not a homepage! A carefully crafted landing page for your law firm’s PPC ads can help turn more clicks into leads while keeping your cost-per-click ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.