If you're unfamiliar with Birch Lane, it's a home goods and lifestyle brand that offers furniture, rugs, bedding, rugs, home decor, and more, all with elements of both traditional and modern design.

Wayfair, a Boston-based online retailer of furniture and home decor, said Wednesday that it has launched a new brand and retail website called Birch Lane. At Birchlane.com, shoppers can find a “fresh ...

Tampa Bay area residents can now shop for furniture pieces in person at one of Wayfair’s two newest stores. Birch Lane, Wayfair’s furniture specialty brand, celebrated the grand opening of its ...