Potato waffles should be cooked in a toaster rather than an oven, Birds Eye have confirmed. For many families, waffles are a staple and a quick and easy dinner treat. However the manufacturer has said ...

For many of us Brits, these waffley delights have been a saviour after a night on the town or a cheap carb at dinner time but, as it turns out, we may have been cooking them incorrectly this whole ...

Birds Eye has revealed that we've been cooking their delicious potato waffles wrong - for the last 40 years. Since the tasty side dish was introduced in 1981 hungry diners across the country have been ...

UK frozen food producer Iglo Group has extended its Birds Eye waffle range with the launch of a hash brown variant. Launching next month, the Hash Brown Waffles incorporate shredded potatoes and onion ...

Birds Eye has launched a new range of potato shapes called Mashtags (stylised as Mas#tags). The social media-inspired range is expected to taste like Birds Eye's potato waffles, and will be shaped as ...

A new report from Birds Eye outlines the efforts it has made to improve the nutritional health credentials of its products. New research from Birds Eye has revealed that although 58% of Brits have ...