Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...
The short-form videos we gobble up every time we log onto Instagram, TikTok or Facebook might be making us dumber.
The last time you watched your favorite television show, did you pay attention all the way through? Or did you pick up your phone to scroll Instagram or check for missed notifications? This is "brain ...
A recent meta-analysis concerning short-form video, mental health, and attention spawned a lot of tech panic. Did critics ...
A woman shows her TikTok feed outside the US Supreme Court after it ruled against the Chinese-owned app’s attempt to overturn a ban by arguing that it infringes the First Amendment of the US ...
In other words, brainrot is mostly used to describe something that will harm or damage your brain. It's meaningless drivel, ...
As TikTok quickly made its comeback after a brief ban, the ability to brain rot is as available as ever. Snow days make it easy to fall victim to mindless scrolling and lying in bed for hours. Before ...
"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...
Politically, culturally, spiritually, let’s face it: 2025 has been a pretty weird year. 2025 was the year of the Labubu. In April, the toothy, fluffy monsters from Hong Kong toy company Pop Mart ...
As of 2025, there are 1.12 billion monthly active users on TikTok. And around the world, users spend an average of 95 minutes per day scrolling through the app. While the platform might be a great ...
What encompasses brain rot internet culture? In general, it’s the excessive consumption of repetitive, low-quality online media that contains such low standards for entertainment purposes that the ...