MGA Entertainment will face a transformed doll aisle as it attempts to rebuild its Bratz brand following its victory Thursday against Mattel in their long-running legal battle. A decade ago the saucy ...

The collaboration's theme of "celebrating individuality" meant to spark joy in fans of both beloved toy brands.

Bratz has issued an apology after receiving complaints that its Black doll Sasha, was initially excluded from a collaboration ...

NEW YORK - MGA Entertainment Inc. is going to need to muster all the moxie it has for its latest launch. MGA is rolling out a new line of dolls called Moxie Girlz as Mattel Inc. plans to take over MGA ...

If by some chance you thought toy billionaire Isaac Larian was playing around when he vowed to renew his battle with Mattel over the Bratz dolls, then think again. Larian's MGA Entertainment has ...

The Bratz universe was humming along as usual this week at the Toys "R" Us flagship store in Manhattan. Like bees to honey, little girls buzzed about shelves lined with those famous pouty dolls with ...

Watch out, Barbie: The Bratz girls are moving in. Almost 50 years after Barbie captured the American girl’s imagination, Sasha, Cloe, Yasmin and Jade are gaining traction, with their high-heeled boots ...

Barbie used to be the ultimate It Girl. But then came those new kids in school: the Bratz. From their 2001 marketplace debut, the pouty-lipped Bratz dolls – including the original fab four: Cloe, ...

We have officially reached peak '00s nostalgia: Bratz Doll makeup is officially a beauty trend. According to Yahoo! Lifestyle, the nostalgia-inducing makeup looks — inspired by the fabulous dolls you ...

Bratz dolls that an Australian artist transformed with "radical makeunders" to make them look less grown-up are now racking up auction bids on eBay, while additional versions will be available on Etsy ...