As the saying goes, when life hands you lemons, you make lemonade. In Tesla’s case, that means turning an otherwise PR disaster into tongue-in-cheek attempt at boosting sales through merchandising.

Since failing in spectacular fashion to demonstrate the effectiveness of the Tesla Cybertrucks so-called bulletproof glass during a November 2019 press event, CEO Elon Musk has proven at least one ...

Tesla's highly-anticipated Cybertruck reveal didn't go quite as planned last November, but the company is being good-natured about the on-stage snafu that went viral. When the unconventionally ...

While most companies would swiftly move on from such a public snafu, Tesla is continuing to laugh at its botched Cybertruck reveal by selling "bulletproof" T-shirts. The black tees feature a shattered ...