PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...
It's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond.' ...
Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.
In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.
Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...
Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York ...
PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, ...
Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...
The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris ...