PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...
Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.
It's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond.' ...
Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York ...
In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.
PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, ...
Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...
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All about the logo: Schools adding corporate gridiron ads to level revenue-sharing playing field
The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris ...
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