High Alpha portfolio company Casted, which makes and markets a platform for branded podcasts, is readying for more growth at its headquarters at 830 Massachusetts Ave. downtown. Casted plans to invest ...

High Alpha portfolio company Casted, which makes and markets a platform for branded podcasts, announced Tuesday that it has raised $7 million in Series A capital. The round was led by Washington ...

I can’t lie. I’m not exactly excited about a new marketing term, but the concepts behind “brand affinity marketing” do make sense and it's something you should consider if you want to build loyalty ...

Casted Insights was created to offer users a holistic picture of a brand’s audience and provide the insights needed to best connect with them. The solution aims to give companies an in-depth view of ...

Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as ...

Casted, the first amplified marketing platform and a podcast solution for all marketers had announced its new feature. On Sept. 28, the company added Casted Video, a feature that will make the ...

It would be hard to argue against the primacy of content on the internet, and as a tool for reaching potential customers, there’s not a business, of any size, that isn’t trying to perfect their ...