Text-only blog posts are a thing of the past. The future of content marketing will only continue to evolve beyond text and basic visuals. Achieving a top position on the search engine results pages is ...

With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections. Video content has ...

“To do this effectively, journalists must conceptualize stories through an honest discussion that has format at its core.” Journalists have traditionally seen their job as creating content. How that ...

Which content formats and content types are marketers asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US ...

Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content. Site owners can safely repurpose a video as an ...