As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Are you using eBooks as part of your content marketing strategy? Although actual lengths vary, eBooks are a great way to help with your demand generation. If done correctly, they offer several ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential clients’ minds as ...

Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...

Digital marketing agency TwentyTwo Digital has launched the fourth installation of its ‘Digital Trends’ eBook revealing the ever-changing consumer preferences and the rise of AI content and CGI ...

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post was originally published on Popditto. Content marketing allows a business to connect with existing ...