Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Mented Cosmetics founders Amanda E. Johnson and KJ Miller (Photo provided by Mented Cosmetics) Mented Cosmetics changed the beauty industry for the better when it was founded in 2017. Mented Cosmetics ...

Cosmetics marketed as “clean,” “cleaner” or “natural” are being challenged in class action lawsuits asserting that the cosmetics contain PFAS or other synthetic chemicals, and that the marketing ...

The Shanghai Cosmetics Industry Advertising Compliance Guidelines establish comprehensive regulations for cosmetic advertising, covering aspects such as product classification, efficacy claims, and ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...

Cosmetic surgery marketing to attract new patients is a challenge that requires innovative and strategic marketing, according to Doctor Marketing, MD™. As more individuals turn to cosmetic procedures ...