Campaigns in a category like eyecare typically tend to focus on the product’s benefit, and Crizal’s UV lens commercial is no different. Using an ordinary lens and Crizal lens, the 30-second campaign ...
*After a few glitches due to red tape, European eyewear-specialists Essilor (France) and Luxottica (Italy), are inches from finalizing their joint venture. When the agreement is implemented both ...
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