Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Customer Segmentation Strategies. Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using ...

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics ...

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.

Engagement Overview The inability to segment the customers and identify personas prompted a leading US-based fast food services providers to leverage customer segmentation analytics.

How should a firm design a price/lead-time menu and scheduling policy to maximize revenues from heterogeneous time-sensitive customers with private information about their preferences? We consider a ...