Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

As with any technology, the challenge to gaining proficiency is not being afraid to venture into the unknown. As Mark Twain noted, “the secret of getting ahead is getting started,” and a strategy to ...

Data mining has been defined as “the nontrivial extraction of implicit, previously unknown, and potentially useful information from data”. 1 In areas other than the life sciences and healthcare, data ...