A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

NEW YORK — With the start of the broadcast and football seasons this month, Nielsen is excitedly ready to provide the industry data based on enhanced Big Data + Panel methodology. For Nielsen, it is ...

Data centre providers wanting to cash in on $100 million in yearly business with the federal government have five weeks to apply to join the new whole-of-government data centre panel. The Digital ...