Four years ago, the people who ran Deadspin quit the sports site and launched their own. Defector, which relies on subscription revenue, was a hit out of the gate. Now comes the hard part: Growth is ...

Defector, the site launched Tuesday by 18 former Deadspin staffers, reported 10,000 subscriptions in its first day. “Over 10,000 people subscribed to http ...

When the staff of Deadspin resigned en masse last fall, it felt like the end of an era of online journalism. The fun internet—best embodied by the old Gawker Media sites and The Awl—was gone, undone ...

Roughly six months after announcing its launch, Defector has become a media success story. That warranted some spotlight from the Washington Post‘s media columnist, Margaret Sullivan, who praised the ...

During year two, Defector experimented with promotional pricing for the first time — $0.99 for the first month — and said more than 60% of the 2,000 people who subscribed to the promo rate converted ...