To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

The Serpentine Gallery is having a moment of transformation. With the opening of Zaha Hadid’s undulating, tent-like Sackler Gallery earlier this month, the museum has expanded its physical space and ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 ...

Microsoft's Bing is sporting a new, more modern logo to go along with a more streamlined look planned for the search engine itself. The logo update is part of a larger redesign of Microsoft product ...

Almost 70 years after its founding, Burger King said Thursday it is reinventing itself in 2021 with the chain’s first rebrand in over 20 years. The overhaul focuses on the “food journey” and includes ...