Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...
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How to develop a solid e-commerce marketing strategy
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...
Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...
Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...
Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...
Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...
The right marketing strategy can propel a business to new and exciting heights. While many leaders tend to focus primarily on product or service development, taking the time to reflect on potential ...
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media. Faus, ...
Marketing is the lifeblood of any business. It’s the art and science of connecting with your audience, understanding their needs, and delivering value that resonates. However, creating an effective ...
The legal industry is experiencing a transformative era driven by new technology, changing client expectations and a globally connected business landscape. As we head into 2024, law firms need to ...
The marketing strategies that powered you through Series B can become bottlenecks at Series C because they’re optimized for ...
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