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In journalism, we call it “burying the lead.” That’s what the New York Times did in a Sept. 25 story headlined “Build a Better Bulb for a $10 Million Prize.” The story said that the U.S. Department of ...

I’ve been writing about the most fantastic and foolish in brand marketing since 2007, mostly via my blog, Dim Bulb, and also in my four books and bi-weekly articles for Advertising Age magazine. I ...

A big bulb doesn’t mean big light output: This dim unit trades brightness for a rock-bottom price tag. You aren’t misreading the chart below: With just 180 lumens of power, the OORT SmartLED is by far ...

As inviting as a garden is during the day, it becomes a magical place at night if it's properly lighted. Garden lighting can illuminate a patio for entertaining, showcase a dramatic planting or guide ...

Plugging in something like an antique radio to see if it works is a good way to have a bad time, because some old components don’t age well. For vintage electronics, inspection and repair are steps ...

On December 19, President Bush signed an energy bill that will, among many, many other things, force you to buy a new kind of light bulb. He did this because environmental enthusiasts don’t like the ...