H&M and e.l.f. Cosmetics are teaming up for a collaboration none of us saw coming: a line of fragrances. The partnership ...

The stock has fallen on hard times, but the business is primed for success.

Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

Campaign sat down with E.l.f. CMO Kory Marchisotto to discuss the sequel campaign to E.l.f. and Liquid Death’s 2024 Corpse Paint drop, which sold out in 45 minutes.

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launched today a clever campaign that gives a whole new meaning to AI: Animal Intelligence. The words of wisdom ...

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and healthy beverage platform Liquid Death are back to rock the world to launch the limited-edition "e.l.f. x Liquid Death Lip Embalms." ...