In a commercial posted to e.l.f.'s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if "overpriced beauty" has hurt their wallets. The drugstore makeup brand is well-known for its ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Another day, another news cycle about an ad. On August 11, E.L.F. Cosmetics debuted a law-themed ad campaign that features Matt Rife, the controversial comedian who apparently now owns the Annabelle ...

ELF's new ad campaign with comedian Matt Rife and Heidi N' Closet is receiving backlash online as netizens are bringing up Rife's past controversial remarks. Matt Rife went viral in 2023 for a joke ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

With the feel of ’90s legal commercials — complete with a custom jingle, phone number, and overly earnest close-ups — the parody video stars comedian Matt Rife and RuPaul’s Drag Race alum Heidi N’ ...

Add Yahoo as a preferred source to see more of our stories on Google. Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...