A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

A viral video "challenge" in which dog owners seemingly vanish into thin air left furry companions saying, "What the fluff?" Here are the mechanics behind the "magic" trick: The owner holds a sheet or ...

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

When Chaz Murphy stumbled through the doorway on the way out of his apartment late Monday, he knew it could only be the work of one kitten. “My roommate Thor is always up to some sort of trick or ...